A W-shaped mind.Not justa label.
Samuel Chen — A W-shaped mind. Product × Design × Marketing × Language × Sales.
Product × Project × Design × Marketing × Language × Sales. Each line I walked to the point of solo delivery, then I let them converge into one person.
Numbers speak first
Quantifiable results to earn the first 10 seconds of trust.
Five capabilities
Pick any dimension to see what I can deliver.
All capabilities →Product & Project
From blank page to live system, owned end to end.
→Design / UI · UX
Visual and experience design are not decoration — they are part of the product.
→Marketing & Operations
Operating on two fronts — domestic and overseas — with a real understanding of taste on each.
→Language & Translation
IELTS 7.5. CATTI Level 2. Led translation projects.
→Sales
I do not just close deals. I understand the business behind the customer.
→Featured work
Proof, not promises.
All work →The GUILD Certificate Intelligence Ecosystem
A scanned gem certificate is the highest-intent signal in the entire industry. I rebuilt the QR verification page as a five-module ecosystem that turned a one-line "AUTHENTIC" into a closed loop spanning UX, education, cross-brand conversion, and market intelligence.
The GUILD Digital Operations Ecosystem
A self-built operating system for a global gemology brand: five interlocking systems stitched into one intelligent loop that eliminated daily dirty work and freed the team to create.
Cross-border Study Abroad Mentorship Platform
A light-asset model: overseas professors, lecturers, and senior students sign agreements to mentor Chinese students applying to universities abroad. A mentor library, a matching system, and an open discovery page — built end to end.
Recent writing
Postmortems, design notes, translation reflections.
All writing →Have a project in mind?
I usually reply within 24 hours.