/ WORK

Proof,notpromises.

6 projects. Filter by category.

01ecosystem

The GUILD Certificate Intelligence Ecosystem

A scanned gem certificate is the highest-intent signal in the entire industry. I rebuilt the QR verification page as a five-module ecosystem that turned a one-line "AUTHENTIC" into a closed loop spanning UX, education, cross-brand conversion, and market intelligence.

  • Systems Thinking
  • Certificate Verification
  • WeChat Mini Program
  • Cross-brand Funnel
2024-12
02ecosystem

The GUILD Digital Operations Ecosystem

A self-built operating system for a global gemology brand: five interlocking systems stitched into one intelligent loop that eliminated daily dirty work and freed the team to create.

  • Systems Thinking
  • Social Media Ops
  • Meta GraphAPI
  • Cloudflare Workers
2024-12
03product

Cross-border Study Abroad Mentorship Platform

A light-asset model: overseas professors, lecturers, and senior students sign agreements to mentor Chinese students applying to universities abroad. A mentor library, a matching system, and an open discovery page — built end to end.

  • Product Management
  • Full-stack Development
  • Cross-border Operations
  • Matching Systems
2022-01—2023-05
04product

AIGS Certificate Mini-Program

A WeChat mini-program that let any AIGS certificate holder verify their stone in two taps. The first version of the idea I later evolved into the GUILD Certificate Intelligence Ecosystem.

  • WeChat Mini Program
  • Operations
  • Certificate Verification
  • MVP → Ecosystem
2024-03—2024-12
05design

ch3n.dev personal site

A personal brand site designed and built from 0, with a W-shaped narrative and a focus on rhythm.

  • Nuxt 4
  • GSAP
  • Lenis
  • TypeScript
2026-08
06marketing

Xiaohongshu playbook

A codifiable 3-second rule (cover + headline + opener) distilled from multiple 10k+ like hits.

  • Xiaohongshu
  • Content operations
  • Playbook
2022-09—2023-06