What I did
- Operated multiple Xiaohongshu accounts, studying the platform’s distribution model in depth.
- Codified a reusable "cover + headline + opener" 3-second rule.
- Worked with the design team to ship a visual template library.
← All work
Xiaohongshu playbook
A codifiable 3-second rule (cover + headline + opener) distilled from multiple 10k+ like hits.