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Five dimensions.Each onedelivered solo.

The essence of a W-shaped mind is not "I know a little of everything". It is "I walked each line to a complete closed loop on my own."

01

Product & Project

From blank page to live system, owned end to end.

I have been the sole owner of 5+ large systems, from 0 to 1, including the GUILD Digital Operations Ecosystem, the GUILD Certificate Intelligence Ecosystem, and the Cross-border Study Abroad Mentorship Platform that started it all.

Before I write a single line of code, I draw the product flow, the data model, and every extension point. After that, every new feature has to answer the same question: when a third lab is added later, how many lines of business code change? The answer is usually zero.

On the stakeholder side, I have coordinated with AIGS Thailand, multiple Chinese labs, a translation team, and overseas ops — translating every group’s language into a single internal model.

Skills
  • Product planning & roadmaps
  • Requirements & PRDs
  • System architecture
  • Data modeling
  • Project management & pacing
  • Cross-team liaison
  • Solo 0→1 delivery
Highlights
  • Study Abroad Mentorship PlatformPioneered a light-asset cross-border model: overseas professors mentoring Chinese students 1-on-1. Built the mentor library, matching system, and admin surface solo, as my first product role.→
  • GUILD Verify — Certificate IntelligenceA 5-module ecosystem that turned the QR verification page into a cross-brand bridge between the Lab and the Institute, with a behavior layer feeding back into both brands' strategy.→
  • GUILD Digital Operations EcosystemA network of self-built systems (SMMS, LINKS, AURORA, Field Expedition, UTM/short-link) wired together to run GUILD's global social operation.→
02

Design / UI · UX

Visual and experience design are not decoration — they are part of the product.

I have been doing graphic design since university — posters, brand visual identities, and design systems. In the last few years I shifted weight into UI/UX, shipping full websites, dashboards, back-office tools, and mini-program interfaces.

I believe good UI is not a pile of effects. It is "the user immediately knows what to do next." Every screen has to answer: can a first-time visitor understand the value in 5 seconds and find the entry point in 10?

A sense of refinement is not built from decoration. It comes from rhythm, white space, contrast, and hierarchy.

Skills
  • UI / UX design
  • Interaction prototypes
  • Design systems & visual standards
  • Posters / brand / print
  • Motion concept
  • Editorial typography
Highlights
  • GUILD Website redesignFull structure and visual overhaul, balancing "lab authority" with "client trust".→
  • ch3n.dev personal siteA personal brand site designed from 0, built around a W-shaped narrative and rhythm.
  • Cross-platform ops visualsUnified Xiaohongshu / Instagram / Facebook visual standards for the team.
03

Marketing & Operations

Operating on two fronts — domestic and overseas — with a real understanding of taste on each.

I have been an operations specialist running WeChat and Xiaohongshu accounts, then promoted to overseas operations lead, managing Instagram and Facebook teams across time zones.

I know that Xiaohongshu’s expression and Instagram’s aesthetic are two completely different languages: typography, color temperature, portrait ratio, copy tone, CTA placement. In cross-cultural operations, these details are fatal.

I have also done brand campaigns, event launches, and KOL creative direction.

Skills
  • Xiaohongshu operations
  • WeChat operations
  • Instagram / Facebook team management
  • Cross-cultural content strategy
  • Brand campaigns
  • KOL creative direction
  • Event launches
Highlights
  • GUILD Instagram matrixBuilt a multi-account matrix from 0, with content calendar, visual standards, and growth loops. Underpinned by a self-built SMMS.→
  • Xiaohongshu playbookMultiple 10k+ like hits. Codified the "cover + headline + opener" 3-second rule.
  • Bilingual content localizationNot just translation — restructuring context into language local users instantly understand.
04

Language & Translation

IELTS 7.5. CATTI Level 2. Led translation projects.

English major. IELTS 7.5. CATTI Level 2 certified.

I have led translation projects spanning business, technical and marketing copy, with consistent on-time delivery and quality scores.

I know the difference between "translation" and "localization", and I am fluent in English expression conventions (low-context directness, business email rhythm, social media tone).

Skills
  • English (IELTS 7.5)
  • CATTI Level 2
  • Business translation
  • Technical translation
  • Localization strategy
  • Overseas client liaison
Highlights
  • Translation project leadOwned delivery across multiple domains, with sustained top-quartile turnaround and quality.
  • Overseas client liaisonLong-term collaboration with multiple overseas teams — cross-timezone calls, async specs, no friction.
05

Sales

I do not just close deals. I understand the business behind the customer.

When I sell, I first understand the customer’s full business, then propose a plan. I do not rely on scripts — I rely on "I get you" and "I can deliver".

In the gem testing vertical, I have served 20+ Chinese labs and upstream suppliers, with first-hand understanding of the industry’s pain points: data silos, cross-lab identity, overseas client liaison.

Skills
  • Customer discovery
  • Proposal writing & presentation
  • Business negotiation
  • Long-term account management
  • Industry know-how
Highlights
  • Gem testing industryConsulting, planning, and delivery experience across 20+ labs and suppliers.

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